Ed McAdoo

Hi, I'm Ed McAdoo, VP of Operations at Axiom Sales Force Development.

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Dynamic, top-performing sales leader with a well respected career record of success directing business development, sales operations and marketing initiatives in highly competitive channels for rapidly expanding enterprises. A unique combination of deep CRM expertise, cutting-edge sales methodologies, and industry best practices synthesize to skillfully perfect sales force effectiveness and productivity. Articulate communicator, with exceptional interpersonal talents utilized to forge trust, strategic relationships, and lucrative partnerships. Collaborative team leader with demonstrated talent for motivating individuals and coordinating multi-cultural, cross-functional teams for peak performance and profitable outcomes. • Award-winning, top producer with high-performance track record of major wins in excess of $10M. • Analytical, profit-minded manager keen business acumen skilled in devising and implementing strategic programs to sustain and drive growth, as well as reduce costs and advance efficiencies.

Director, CRM Business Development at Business and Decision

March 2009 - September 2010

National responsibility for strategic account sales related to the Customer Management Practice as well as all Public Sector sales

Sr. Director, Sales Strategy and Excellence at Astadia

March 2008 - November 2008

Global management consulting, systems integration and product development firm focused on CRM and HCM SaaS applications provided to clients of all sizes throughout Europe, Asia and the US., ranked #83 in Inc 500’s fastest growing privately-held American companies. • Senior Director, Sales Strategy and Excellence • Director of Sales, Central US Territory Promoted to work directly with CSO in managing all aspects of global sales processes. Led team of 10 direct and 24 indirect reports to meet aggressive revenue goals. Reorganized North American sales group and reengineered inside sales and lead generation team to significantly increase efficiency and reduce cost of sales. Created 2009 compensation plans, instituted new pipeline management and evaluation metrics and techniques, along with robust account management and contract review practices to ensure revenue streams and excellence in customer service.

Sales Director, Central US at Astadia

March 2008 - August 2008

In the role as Sales Director I managed a team of 7 Field Sales people that cover the central part of the US.

VP US Comercial Sales at Apex IT

April 2001 - March 2008

National systems integrator, management consultancy and application outsourcing firm concentrating on supporting core systems within the Oracle Corporation family of CRM and ERP applications. • Vice President, US Commercial Sales (2004 – 2008) • Account Executive, South Central Region (2001 – 2004) Supported and coached sales executives in identifying, converting, and maximizing pipeline prospects, as well as developing territory and strategies to capitalize on key opportunities and expand market share. Expanded Oracle partner relationships, identifying target prospects, generating demand, and closing business to earn PeopleSoft Partner of the Year and Oracle Titan partner awards. • Led internal implementation of PeopleSoft Enterprise CRM in 2004 and Siebel OnDemand in 2006 increasing user adoption by 25% to enhance processes and productivity. o Major account wins included Lending Tree, Jack Henry & Associates ($4M+), Capella ($3M+).

Regional Sales Manager at Ciber

February 2000 - April 2001

International system integration consultancy serving Fortune 1000 and middle market companies across most industries in both private and government sectors. • Regional Sales Manager. South Central Region Collaborated with internal and external resources to develop and manage end-to-end solution development process to increase footprint with existing strategic accounts. Guided, trained, and supported entry-level account managers in capture strategies, solution development, proposal preparation and presentation, pricing, contract negotiations, and account management techniques. • Cultivated and advanced relationships with major accounts including Verizon, WorldCom, Neiman Marcus and Sprint, as well as local and national key technology partners, including Siebel, PeopleSoft and Vignette.

Vice President at BTi

February 1994 - February 2000

Software and business process outsourcing firm specializing in human resources and corporate security related solutions, ranked #3 on Dallas Business Journal 1998 list of fastest growing privately held companies. • Vice President, Corporate Development (1999 - 2000) • Vice President, Sales and Marketing (1996 - 1999) • National Account Sales Manager (1994 – 1996) • Co-authored three-year business plan which culminated in profitable $20M sale of entire business. • As VP of Sales and Marketing, provided leadership and management oversight for 10 B2B account managers to establish and grow sales pipeline, brand recognition, market share, and overall profitability. o Achieved 104% increase in revenue during first year and 61% in second year. o Major wins included capture of $2M+ per year Texas Instruments account, $10M Bank One five-year service agreement.

VP Operations at AXIOM Sales Force Development, Inc.

September 2010

Manage all aspects of daily business operations including, HR, Finance, Legal and IT.

Sam Houston State University

1987 – 1990

BS

Sales Performance Management, Sales Effectiveness, Sales Transformation, Sales Training & Coaching, CRM